董事长今年还返乡吗？临水玉泉2023年“春节指南”又要来啦！
<div class="wx_rich_media_content" id="jsWxContainer"><section style='text-align: center;margin-bottom: 8px;'><br></section><section class="channels_iframe_wrp wxw_wechannel_card_not_horizontal"><mpvideosnap class="js_uneditable custom_select_card channels_iframe videosnap_video_iframe" data-pluginname="videosnap" data-id="export/UzFfAgtgekIEAQAAAAAAyKoD4w39wwAAAAstQy6ubaLX4KHWvLEZgBPExKNIFwEjW8L8zNPgMIuDj-VyX7HCbLDur89Z31e5" data-url="https://findermp.video.qq.com/251/20304/stodownload?encfilekey=rjD5jyTuFrIpZ2ibE8T7Ym3K77SEULgkiaaTWpzeJrIyWevmnJcbLK5e7SmAbWdZwkGOyl5GgzKSYEkNOhlZEMykO08dia1N5Gib2z0oUpYrtZE9czjiabwG4nw&adaptivelytrans=0&bizid=1023&dotrans=0&hy=SZ&idx=1&m=&scene=0&token=AxricY7RBHdXMkZE0fnZoQvlqMQfqhBDFoXE8zBtCq3vFich0JzCCCyPZHOPwUibPMuNllK17S7ics8" data-headimgurl="http://wx.qlogo.cn/finderhead/Q3auHgzwzM6yCwXOKCQu5EuGsSJu12ylQazmpHOT1vJBmEomOvmgjg/0" data-username="v2_060000231003b20faec8c5e4811fc4d2c703ee33b0775970c77cd4d0da15bc6158e45474b6ea@finder" data-nickname="临水玉泉" data-desc="《“懂”事长春节返乡指南》出品：金东集团临水酒业，策划 苗春，创意文案 团长，监制 张云翮，临水玉泉恭祝全国人民和“懂”事长新年快乐！" data-nonceid="13299955756232620280" data-type="video" data-authiconurl="https://dldir1v6.qq.com/weixin/checkresupdate/icons_filled_channels_authentication_enterprise_a2658032368245639e666fb11533a600.png" data-width="1080" data-height="1264"></mpvideosnap></section><section style='margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, Arial, sans-serif; letter-spacing: 0.544px; line-height: 2em; visibility: visible; box-sizing: border-box !important;'><span style='outline: 0px; max-width: 100%; font-size: 14px; color: rgb(63, 63, 63); font-family: Helvetica, Arial, sans-serif; visibility: visible; box-sizing: border-box !important;'> “在城里习惯了做董事长，回老家要懂得做懂事长。”一年前，临水玉泉酒业出品的创意视频《董事长春节返乡指南》惊喜出圈。2022年12月，这条短视频更是斩获2022年数英奖的文案金奖和短视频创意金奖两项金奖！</span></section><section data-tools="135编辑器" data-id="105055" style='outline: 0px; max-width: 100%; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, Arial, sans-serif; letter-spacing: 0.544px; visibility: visible; box-sizing: border-box !important;'><section data-op="division" style='margin: 10px auto; outline: 0px; max-width: 100%; text-align: center; visibility: visible; box-sizing: border-box !important;'><section style='margin-right: 8px; padding: 30px 15px; outline: 0px; max-width: 100%; box-sizing: border-box; background-color: rgb(242, 246, 255); border-radius: 7px; box-shadow: rgba(169, 187, 223, 0.45) 4px 4px 8px; visibility: visible;'><section style='outline: 0px; max-width: 100%; display: flex; justify-content: space-between; align-items: flex-start; visibility: visible; box-sizing: border-box !important;'><section data-width="48%" style='outline: 0px; max-width: 48%; box-sizing: border-box; width: 306.719px; visibility: visible;'><section data-width="100%" style='outline: 0px; max-width: 100%; box-sizing: border-box; width: 306.719px; visibility: visible;'><span class="wxart_image" wx-style='display:inline-block;outline: 0px;box-sizing: border-box;vertical-align: inherit;width: 306.719px;display: block;border-radius: 7px;overflow-wrap: break-word !important;visibility: visible !important;'></span></section></section><section data-width="48%" style='outline: 0px; max-width: 48%; box-sizing: border-box; width: 306.719px; visibility: visible;'><section data-width="100%" style='outline: 0px; max-width: 100%; box-sizing: border-box; width: 306.719px; visibility: visible;'><span class="wxart_image" wx-style='display:inline-block;outline: 0px;box-sizing: border-box;vertical-align: inherit;width: 306.719px;display: block;border-radius: 7px;overflow-wrap: break-word !important;visibility: visible !important;'></span></section></section></section></section></section></section><p style='outline: 0px; max-width: 100%; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, Arial, sans-serif; letter-spacing: 0.544px; line-height: 2em; visibility: visible; box-sizing: border-box !important;'><br style='outline: 0px; max-width: 100%; visibility: visible; box-sizing: border-box !important;'></p><section style='margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, Arial, sans-serif; letter-spacing: 0.544px; line-height: 2em; visibility: visible; box-sizing: border-box !important;'><span style='outline: 0px; max-width: 100%; font-size: 14px; color: rgb(63, 63, 63); font-family: Helvetica, Arial, sans-serif; visibility: visible; box-sizing: border-box !important;'> “在城里习惯了高大上，回老家要懂得接地气。”语言朴实，节奏轻松，将春节期间返乡团圆的场景描绘的活灵活现，就连那句重复数次的“临水玉泉，祝全国董事长新年快乐！”也很是“洗脑”，让人拍手称绝。</span></section><p style='outline: 0px; max-width: 100%; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, Arial, sans-serif; letter-spacing: 0.544px; line-height: 2em; box-sizing: border-box !important;'><br style='outline: 0px; max-width: 100%; box-sizing: border-box !important;'></p><p style='outline: 0px; max-width: 100%; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, Arial, sans-serif; letter-spacing: 0.544px; text-align: center; box-sizing: border-box !important;'><span class="wxart_image" wx-style='display:inline-block;outline: 0px;display: initial;box-sizing: border-box !important;overflow-wrap: break-word !important;visibility: visible !important;width: 677px !important;'></span></p><p style='outline: 0px; max-width: 100%; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, Arial, sans-serif; letter-spacing: 0.544px; text-align: center; box-sizing: border-box !important;'><br style='outline: 0px; max-width: 100%; box-sizing: border-box !important;'></p><section style='margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, Arial, sans-serif; letter-spacing: 0.544px; line-height: 2em; box-sizing: border-box !important;'><span style='outline: 0px; max-width: 100%; font-size: 14px; color: rgb(63, 63, 63); font-family: Helvetica, Arial, sans-serif; box-sizing: border-box !important;'> 一条商业拜年视频，实现阅读量超百万的奇迹，更是在1天内转发量破万，这个原本基于熟人社交的微信视频号破天荒般地完成了一次惊艳裂变，成功实现白酒在传统广告中的逆势突围。</span></section><section style='margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, Arial, sans-serif; letter-spacing: 0.544px; line-height: 2em; box-sizing: border-box !important;'><span style='outline: 0px; max-width: 100%; font-size: 14px; color: rgb(63, 63, 63); font-family: Helvetica, Arial, sans-serif; box-sizing: border-box !important;'> 安徽临水酒业总经理张云翮曾表示，《董事长春节返乡指南》仔细考量了社会文化“最大的相同”之势，把城市文化与乡村人情世故的戏剧性冲突搬上了广告荧幕，正和春节返乡的大背景一一呼应，以家为纽带，串联起消费者和酒企，与消费者发生情感上的共鸣。</span></section><p style='outline: 0px; max-width: 100%; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, Arial, sans-serif; letter-spacing: 0.544px; line-height: 2em; box-sizing: border-box !important;'><span style='outline: 0px; max-width: 100%; font-size: 14px; color: rgb(63, 63, 63); font-family: Helvetica, Arial, sans-serif; box-sizing: border-box !important;'><br style='outline: 0px; max-width: 100%; box-sizing: border-box !important;'></span></p><p style='outline: 0px; max-width: 100%; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, Arial, sans-serif; letter-spacing: 0.544px; line-height: 2em; box-sizing: border-box !important;'><span style='outline: 0px; max-width: 100%; font-size: 14px; color: rgb(63, 63, 63); font-family: Helvetica, Arial, sans-serif; box-sizing: border-box !important;'><span class="wxart_image" wx-style='display:inline-block;outline: 0px;color: rgb(34, 34, 34);font-family: system-ui, -apple-system, BlinkMacSystemFont, Arial, sans-serif;letter-spacing: 0.544px;text-align: center;display: initial;box-sizing: border-box !important;overflow-wrap: break-word !important;visibility: visible !important;width: 677px !important;'></span></span></p><p style='outline: 0px; max-width: 100%; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, Arial, sans-serif; letter-spacing: 0.544px; line-height: 2em; box-sizing: border-box !important;'><span style='outline: 0px; max-width: 100%; font-size: 14px; color: rgb(63, 63, 63); font-family: Helvetica, Arial, sans-serif; box-sizing: border-box !important;'><br style='outline: 0px; max-width: 100%; box-sizing: border-box !important;'></span></p><section style='margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, Arial, sans-serif; letter-spacing: 0.544px; line-height: 2em; box-sizing: border-box !important;'><span style='outline: 0px; max-width: 100%; font-size: 14px; color: rgb(63, 63, 63); font-family: Helvetica, Arial, sans-serif; box-sizing: border-box !important;'> 与其让故事走进人，不如让人书写自己的故事，视频中的“董事长”好像就是每一位返乡者的直接反映，客气的话语、接地气的交流、“一人之下”的嬉戏，好像这就是最真实的他们。</span></section><section style='margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, Arial, sans-serif; letter-spacing: 0.544px; line-height: 2em; box-sizing: border-box !important;'><span style='outline: 0px; max-width: 100%; font-size: 14px; color: rgb(63, 63, 63); font-family: Helvetica, Arial, sans-serif; box-sizing: border-box !important;'> 一直以来，临水玉泉通过自我IP化，吸引圈外关注，实现行业破“壁”，宣传破“壁”，《董事长返乡指南》就是其实现自我革新的最佳证明。</span></section><section style='margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, Arial, sans-serif; letter-spacing: 0.544px; line-height: 2em; box-sizing: border-box !important;'><span style='outline: 0px; max-width: 100%; font-size: 14px; color: rgb(63, 63, 63); font-family: Helvetica, Arial, sans-serif; box-sizing: border-box !important;'> 时隔一年，临水玉泉2023年的“春节指南”拜年视频又进入到紧锣密鼓地拍摄中，很快就会与大家见面啦！先剧透一波花絮图，一起猜猜今年咱们会是什么主题呢？</span></section><p style='outline: 0px; max-width: 100%; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, Arial, sans-serif; letter-spacing: 0.544px; line-height: 2em; box-sizing: border-box !important;'><span style='outline: 0px; max-width: 100%; font-size: 14px; color: rgb(63, 63, 63); font-family: Helvetica, Arial, sans-serif; box-sizing: border-box !important;'><br style='outline: 0px; max-width: 100%; box-sizing: border-box !important;'></span></p><p style='outline: 0px; max-width: 100%; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, Arial, sans-serif; letter-spacing: 0.544px; text-align: center; box-sizing: border-box !important;'><span class="wxart_image" wx-style='display:inline-block;outline: 0px;display: initial;box-sizing: border-box !important;overflow-wrap: break-word !important;visibility: visible !important;width: 677px !important;'></span></p><p style='outline: 0px; max-width: 100%; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, Arial, sans-serif; letter-spacing: 0.544px; text-align: center; box-sizing: border-box !important;'><span class="wxart_image" wx-style='display:inline-block;outline: 0px;display: initial;box-sizing: border-box !important;overflow-wrap: break-word !important;visibility: visible !important;width: 677px !important;'></span></p><p style='outline: 0px; max-width: 100%; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, Arial, sans-serif; letter-spacing: 0.544px; text-align: center; box-sizing: border-box !important;'><span class="wxart_image" wx-style='display:inline-block;outline: 0px;display: initial;box-sizing: border-box !important;overflow-wrap: break-word !important;visibility: visible !important;width: 677px !important;'></span></p><p style='outline: 0px; max-width: 100%; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, Arial, sans-serif; letter-spacing: 0.544px; text-align: center; box-sizing: border-box !important;'><span class="wxart_image" wx-style='display:inline-block;outline: 0px;display: initial;box-sizing: border-box !important;overflow-wrap: break-word !important;visibility: visible !important;width: 677px !important;'></span></p><p style='outline: 0px; max-width: 100%; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, Arial, sans-serif; letter-spacing: 0.544px; text-align: center; box-sizing: border-box !important;'><span class="wxart_image" wx-style='display:inline-block;outline: 0px;display: initial;box-sizing: border-box !important;overflow-wrap: break-word !important;visibility: visible !important;width: 677px !important;'></span></p><p style='outline: 0px; max-width: 100%; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, Arial, sans-serif; letter-spacing: 0.544px; text-align: center; box-sizing: border-box !important;'><span class="wxart_image" wx-style='display:inline-block;outline: 0px;display: initial;box-sizing: border-box !important;overflow-wrap: break-word !important;visibility: visible !important;width: 677px !important;'></span></p><p style='outline: 0px; max-width: 100%; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, Arial, sans-serif; letter-spacing: 0.544px; text-align: center; box-sizing: border-box !important;'><span class="wxart_image" wx-style='display:inline-block;outline: 0px;display: initial;box-sizing: border-box !important;overflow-wrap: break-word !important;visibility: visible !important;width: 677px !important;'></span></p><p style='outline: 0px; max-width: 100%; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, Arial, sans-serif; letter-spacing: 0.544px; line-height: 2em; box-sizing: border-box !important;'><span style='outline: 0px; max-width: 100%; font-size: 14px; color: rgb(63, 63, 63); font-family: Helvetica, Arial, sans-serif; box-sizing: border-box !important;'></span></p><section style='margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, Arial, sans-serif; letter-spacing: 0.544px; line-height: 2em; box-sizing: border-box !important;'><span style='outline: 0px; max-width: 100%; font-size: 14px; color: rgb(63, 63, 63); font-family: Helvetica, Arial, sans-serif; box-sizing: border-box !important;'> 能否再次出圈？还能继续带来惊喜？我们不妨拭目以待吧！</span></section></div><p></p> 过年回家，孝敬爸妈！临水优粮0添加，
一箱12瓶，孝礼更绵长！ {:17_832:} 过来看看的{:11_539:} {:face_086:}{:face_086:}{:face_086:} {:20_1041:}{:20_1041:}
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